Our founder Scott Giglio and his friend Sam Hershberger worked together tirelessly in the skincare formulation industry for many years. Products were formulated that made it to the pages of Vogue magazine and the shelves of retailers like Urban Outfitters. Through all that, we saw the shortcomings of the industry—the greed and ridiculous markups are insane.

Scott and Sam have both changed careers many times since, but always found a soft spot for making really good skincare products.

We made Cureative as both a way to get back to our creative roots, and provide our corner of the world with safe, effective, no BS premium skincare products that make us happy.